Independent programmatic intelligence & optimisation

Make every programmatic deal earn its budget.

AfterBid watches your programmatic delivery and the publisher supply behind it, finds what changed, recommends what to do next, and measures whether it worked.

  • DSP and SSP agnostic
  • Starts with read-only reporting access
  • Every change needs a person to approve it

The decision loop

AfterBid doesn’t place bids. It reads what happens after them.

One loop, for as long as the campaign runs.

  1. 01

    See

    Delivery from your platforms, and the publisher pages behind it.

  2. 02

    Diagnose

    Each possible cause, checked against the evidence.

  3. 03

    Recommend

    The next move, with its evidence, sent to whoever owns it.

  4. 04

    Approve

    Nothing changes until a person says yes.

  5. 05

    Measure

    What happened afterwards, against an unchanged comparison where there is one.

  6. 06

    Remember

    Every result kept, including the ones that failed.

Into the next plan

Why it matters

Better supply before launch. Better decisions while it runs.

  1. Publisher intelligence

    Understand the supply behind delivery.

    AfterBid loads the pages your ads run on, as a real browser would, and records what changes there: ad units, refresh, the paths that sell the space. No publisher integration required.

  2. Decision intelligence

    Know what changed, why it matters and what to do next.

    Every recommendation comes with the evidence behind it and the name of whoever owns the change. Evidence that is missing is shown as missing.

  3. Measurement & memory

    See what worked and carry it into the next campaign.

    Each approved change is measured after it goes live, and the result is kept, whichever way it went. The next plan starts from what was learned.

Human control

Agents suggest. People decide.

AfterBid brings the evidence and the recommendation. Your team stays in control.

Five people around a laptop at a shared desk, talking over printed charts.

Your budget works harder. Traders look smarter.

Follow one campaign from the first signal to the stored result. For agencies, brands and curators running programmatic deals.

  • DSP and SSP agnostic. Your campaign memory stays when a platform changes.
  • First implementation: AfterBid is being built into Maridion’s curation workflow.
See how it works