Technology

Two evidence systems. One decision layer.

AfterBid joins platform delivery evidence with independent publisher observation, keeps a record of where each fact came from and turns the combined record into governed, measurable decisions.

  • Examples use NOVA Mobile, a fictional campaign used to demonstrate product behaviour

Platform connectors

REC-202Platform data: 57% of eligible video bids came in below the £11.00 floor.

Connectors collect. AfterBid diagnoses.

  1. At the edge

    Every platform has its own fields and its own names for them.

  2. One view

    Each connector maps its platform's fields into a shared campaign view, keeping spend, supply revenue, delivery and measurement distinct.

  3. A platform changes

    A new platform needs a new connector. Nothing else changes, and the campaign memory stays where it is.

  1. DSPMedia costConnectorSpend
  2. SSPSeller revenueConnectorSupply revenue
  3. Ad serverServed impressionsConnectorImpressions
  4. MeasurementViewable rateConnectorViewability

Reporting connectivity has been validated against live programmatic delivery data.

Publisher observer

REC-202Publisher evidence: the deal’s video placements are unchanged since launch.

An independent view of the supply.

The publisher observer loads live publisher pages as a real browser would, reads the advertising environment and comes back to it over time. No publisher integration required.

  • Code measures. Agents explain. Figures are extracted by code, never generated. Agents explain the evidence, never invent the score.
  • Fresh, not inside the auction. Scans repeat across dates so the picture stays current. They shape deals and bids, not each millisecond auction.

Verified measured, or checked against a second source. Claimed stated by the publisher. Inferred worked out from other signals.

Fictional publisher page, used to demonstrate product behaviour.

Recommendations

REC-202Both feed one recommendation: lower the main video floor to £9.50.

Every recommendation can show its workings.

A recommendation carries what changed, the signals behind it, who owns the action and how the result will be measured.

  1. 57% of eligible video bids came in below the floor.

    Platform bid report

  2. 35% of eligible bids sit between £9.50 and £10.99.

    Platform bid report

  3. No material change on the deal’s video pages.

    Publisher observer

  4. Buyer bid and pacing settings: not available.

    Held in the buyer’s DSP

Recommendation REC-202 NOVA X1, day 15

Lower the main video floor from £11.00 to £9.50.

What changed
Video delivery is at 55.0% of plan on day 14. Display is at 96.7%.
Why it matters
Video is £15,120 behind plan. The supply and the bids are there, and the £11.00 floor is turning eligible bids away.
Owner
Media operator. Applied in the connected platform once approved.
Measurement plan
Below-floor share and video pacing, read daily from day 15.

Missing evidence is not invented. When a signal is not available, the recommendation says so.

Approval and ownership

REC-202A person approves: the media operator, day 15, 10:32. Applied at 10:40.

A person approves. The owner makes the change.

AfterBid recommends. It does not change a deal by itself, and buyer-side settings stay with the buyer.

  1. Media operator

    1. REC-202 arrivesWith its evidence and a measurement plan
    2. A named person approvesDay 15, 10:32
    3. Applied in the connected platformDay 15, 10:40
    4. Both steps are loggedApproval and execution, separately

  2. Buyer / DSP

    1. Recommendation is routed to the buyerWith the same evidence
    2. The buyer decidesOutside AfterBid
    3. The buyer makes the change in the DSPAfterBid has no access to it
    4. The result shows up in deliveryAnd is read like any other signal

Measure and remember

REC-202Measured and kept: spend reached 98.8% of plan by day 28.

Every change is measured. Every result is kept.

Each approved change is read again after it goes live, against an unchanged comparison when the set-up has one. The result stays in campaign memory, whichever way it went.

NOVA X1, entries in campaign memory

  1. Lower the main video floor to £9.50 and raise video pacingMedia operator, then the buyerBefore and after. No comparison group.Improved. Spend reached 98.8% of plan by day 28, from 80.0% on day 14.
  2. Move budget toward creator and photography mediaMedia operatorAgainst an unchanged comparison on 10% of budgetImproved. £3.65 against £4.08 per engaged visit.
  3. The same test, read on cost per pre-orderMedia operatorAgainst the same comparisonInsufficient evidence. £43.16 against £47.68, on too few pre-orders to call.
  4. End the gaming and esports video testMedia operatorAgainst the campaign targetFailed test. £7.83 a visit against a £4.00 target. Ended.
  5. Month 2: push more budget to creator and photographyMedia operatorAs a test, against the running mixWorse. £3.86 a visit against £3.65. Reverted.

Trust and governance

Kept apart by design.

Publisher crawling and campaign execution do different jobs. AfterBid keeps them separate, so one component does not inherit access it does not need.

  1. Least privilege. Each component gets the access its own job needs and no more.
  2. Read-only first. An integration starts with read-only reporting access.
  3. Explicit permissions. Any wider access is granted on purpose, for a named use.
  4. The crawler is isolated. The publisher observer runs outside the boundary that holds campaign data and credentials.
  5. A person approves. Every material change needs sign-off before it goes live.
  6. Ownership stays explicit. Every change names who controls it. Buyer-side settings stay with the buyer.
  7. Everything can be audited. Approval and execution are logged separately.
  8. Agents work within limits. They read, explain and recommend. They do not act without approval.

Working towards recognised UK and international security standards.

See it work. On a campaign of your own.

A walkthrough follows one campaign through the system, from the first delivery signal to the stored result.

Request walkthrough