35% of eligible bids sit between £9.50 and £10.99. Delivery signals
Applied in the connected platform once approved.
Follow NOVA X1 as AfterBid finds what changed, checks the possible causes, recommends the fix, waits for a person to approve it, then measures the result and keeps the lesson.
- NOVA X1 is a fictional campaign, used to demonstrate product behaviour
- Scroll through it, or stop and it plays on
Example campaign
NOVA X1 Flagship Launch
Days 1 to 14
One campaign, followed from the first day.
NOVA Mobile launched its X1 flagship with £180,000 over 30 days, across display and video. The plan is £6,000 a day.
Find Day 14
See what actually arrived.
Two weeks in, the campaign has delivered £67,200 against £84,000 planned. It is 20% behind plan.
- Planned
- £84,000
- Delivered
- £67,200
- Behind plan
- 20% £16,800 short
- Display96.7% of plan
- Video55.0% of plan
- Cost per engaged visit£4.48 against a £4.00 target
- Publisher observationTech review pages added ad units and switched refresh on
Diagnose
Five possible causes. The evidence supports one.
Video is where the budget is being lost. Each possible cause is checked against the delivery signals and the publisher observation.
- Not supportedQualified supply availability
41.6M bid requests reached the main video deal. The supply is there. Delivery signals
- Not supportedPublisher or environment change
The video placements on the deal’s domains are unchanged since launch. Publisher observation
- SupportedDeal economics or competition
57% of eligible video bids came in below the £11.00 floor. Delivery signals
- Insufficient evidenceBuyer bidding or pacing
Bids are arriving. Bid and pacing settings sit in the buyer’s DSP, where AfterBid cannot see them. Delivery signals, partial
- Not supportedQuality or suitability gates
6.00M of 6.18M video bids were eligible. The gates are not holding delivery back. Delivery signals
Diagnosis
The floor is turning eligible bids away.
The supply and the bids are there. The £11.00 floor on the main video deal is the cause the evidence supports.
Recommend
Evidence in. Decision out.
Each recommendation goes to the owner who controls the change, with the evidence behind it.
Media operator
Creator media cost £2.31 a visit. Tech reviews cost £4.94, on pages that now carry more ads. Delivery signals Publisher observation
Run as a test. 10% of budget stays on the launch mix.
Buyer / DSP
Video has £53,520 left to spend in 16 days. Delivery signals
Routed to the buyer, who makes the change in the DSP.
Approve
Agents suggest. You approve. The PMP updates.
Nothing changes until a person approves it. The media operator approves two changes. The third goes to the buyer.
Waiting for the media operator.Approved by the media operator, day 15, 10:32.
Change Day 15
The deal changes. The campaign carries on.
At 10:40 the floor moves to £9.50. 90% of budget moves onto the changed supply, and 10% stays on the launch mix as the comparison.
Measure Days 15 to 28
Show what changed, then carry it forward.
Both paths get the floor fix. Only the supply differs. Changed supply cost £3.65 per engaged visit, the unchanged comparison £4.08. Spend reached £165,900 of £168,000 planned.
- ImprovedCost per engaged visit
£3.65 against £4.08. 11% lower.
- No material changeMeasured viewability
80.5% against 80.1%. 0.4 points higher.
- Insufficient evidenceCost per pre-order
£43.16 against £47.68. Too few pre-orders in the comparison to call it.
- WorseGaming video test
£7.83 a visit against a £4.00 target. Ended. That result is kept too.
The honest number
Plan on 11%, not 48%.
In the launch data, creator media looked 48% cheaper than average. Measured against the comparison, the gain was 11%. That is the number carried forward.
Remember
Optimisation that leaves a memory.
- What happened
Engaged visits were costing £4.48 against a £4.00 target.
- What AfterBid found
Creator media at £2.31 a visit. Tech reviews at £4.94.
- What was recommended
Move budget toward creator and photography media.
- Who decided
Media operator. Approved as a test, day 15, 10:32.
- What changed
90% of budget moved, day 15, 10:40. 10% held unchanged.
- What happened afterwards
Improved. £3.65 against £4.08 per engaged visit.
- Kept, whatever it shows
The record joins everything else the campaign has learned, including a failed gaming video test and a month 2 change that was reverted.
- Carried forward
Every decision makes the next plan sharper. Supply learning is reusable. Bids and outcomes stay with that advertiser.
Carried into the next plan
- Creator and photography media first
- Video floor at £9.50
- Gain planned at 11%
Keep exploring
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02Publisher supply
Explore publisher supply
See how AfterBid inspects publisher pages, identifies ad slots and develops a broader understanding of publisher supply.
-
03The technology
Explore the technology
See how AfterBid brings data together, supports intelligent recommendations and keeps people in control.
See it work. On a campaign of your own.
A walkthrough follows one campaign through AfterBid, from the first delivery signal to the stored result.